How we appraise domains
The estimate starts with a reference value per extension – the typical price of an average registered name under .com, .de, .eu and so on. We multiply this value by factors that demonstrably shape the domain market:
- Length: Short names are scarce and easy to remember.
- Words & brandability: A real, common word (a “generic”) is the most valuable; two words work well, while long word chains and random strings of letters are worth considerably less. Made-up words that are easy to pronounce make good brands.
- Language & extension: German terms fit best with .de, .at and .ch, English terms with .com.
- Hyphens & digits reduce the value.
- Commercial term: Terms from industries with high advertising spend (finance, insurance, travel, law, health …) command higher prices.
- Age: The registration date from the registry, or the first capture in the Internet Archive.
- Backlinks: Whether the domain is among the 1 million most-linked domains in the world (Majestic Million).
- Usage history and current use: Snapshots in the Internet Archive, pages in Common Crawl, and whether a website is running on the domain or it is parked.
- Interest in the term: Wikipedia page views for the main term and – where available – the number of recent posts on X.
How can I get an estimate of my domain’s value?
Enter the domain in the field above. The domain valuation calculates the estimated domain value automatically from publicly available data – no sign-up required. For a binding valuation, for example when selling, please get in touch.
Is the domain valuation free of charge?
Yes, the domain valuation is free of charge and non-binding. It is intended for people using a browser: up to 10 appraisals per IP address per day are possible; automated bulk queries are not permitted.
How accurate is this?
An automatic appraisal can only give an indication. The factors are based on publicly reported sale prices on the domain aftermarket (a heuristic, not a database of individual sales): the vast majority of domains are worth little more than the registration fee, good two-word names typically sell for three to four figures, and only short, generic terms under .com or .de reach five to seven figures. What a specific buyer will pay ultimately depends on their needs.
Looking to buy or sell a domain?
At 1blu business GmbH, real domain experts advise you personally – no call centre. If the domain you want is already taken, our domain broker can send a purchase enquiry to the owner on your behalf (start a purchase enquiry, €125.00 net). Get in touch: info@1blu-business.de · Phone +49 30 20 18 14 50 · Contact. To check whether your desired domain is available, use our free Whois lookup and domain search.
Data sources: registry data via RDAP/Whois (through the kissdomain domain search), Internet Archive (Wayback Machine), Common Crawl, Wikimedia page views, backlink data from the Majestic Million (CC BY 3.0), word lists based on FrequencyWords (CC BY-SA 4.0). The appraisal is non-binding and does not constitute an expert valuation. Last updated: October 2026